Welcome to Your City

Occurring on a single day each fall term, Welcome to Your City (WTYC) provides University-wide recent graduates (up to 10 years out) a targeted opportunity to connect with their local Harvard alumni community. WTYC events are social/networking gatherings with little to no formal programming and can be held in-person or virtually. Events are hosted by local Harvard Clubs and supported by Shared Interest Groups and College Activities Chairs.

Participation 

• Clubs with more than 2,000 alumni in the Club's region are invited to register to host an event. This minimum helps
  to ensure there is a critical mass of recent graduates in the local area. 

• SIGs interested in partnering with Clubs on these locally organized events can register their participation using
  this form.

• All Club hosts and SIG partners that sign up for WTYC are expected to be present at the event.
   

Roles and Responsibilities

Club Responsibilities:

• Designate an event point person to be the main point of contact with the HAA for WTYC

• Manage event logistics including securing the venue

• Complement HAA marketing via your Club email and social media channels to encourage attendance

• Field and respond to any event questions that may come in directly to the Club

• Review event resources provided by the HAA

• Connect with partnering SIGs to coordinate on event logistics and marketing efforts

• On event day, welcome guests, facilitate connections, and support discussions
• Post-event, follow up with attendees via email on further engaging with the club

SIG Responsibilities:

• Designate a SIG representative(s) to support the event hosted by the local Club

• Complement HAA & Club marketing via your SIG email and social media channels to encourage attendance

• Connect with the hosting Club volunteers to coordinate on event logistics and marketing efforts

• Act as an ambassador for the SIG by sharing information with attendees about your organization

• Follow up with attendees via email re: further engaging with the SIG

Marketing & Communications

• The HAA will manage WTYC marketing via a series of communications targeting alumni 10 years post graduation (see marketing calendar below). 

•  The WTYC registration pages will be created and managed by the HAA and listed in the event directory. 

• Participating Clubs, SIG and volunteers are encouraged to market to their communities via newsletter communications and by posting the event on their website

• Eligible SIGs will be listed on the registration forms as a way to collect interest from event registrants. Information on who opted in to hearing from a SIG will be shared with SIG presidents in the weeks following the event. 
   

Additional Resources

• Information Sessions - Hosts are encouraged to attend one of two live Information Sessions on July 18 or 23 to learn more about the event and available resources. 

• WTYC Data Dashboard - View WTYC event locations and registration numbers in a visual display. 

• Digital Assets – Download branded Welcome to Your City images to put in your marketing emails or to post on your webpage

  • Welcome to Your City Zoom Background

  • WTYC 227px

  • WTYC 250x250px

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• Virtual Networking Toolkit – If you decide to host a virtual event, this document provides you with resources that will empower you to do so.

  • This includes a pre-event planning checklist and a draft agenda/run of show for your program.

• Social Media Toolkit - Learn fun and interactive ways to engage with registrants on your social channels around Welcome to Your City!