Shared Interest Group Roadmap
Tools to strengthen and grow your Shared Interest Group (SIG).
The SIG Roadmap is a practical guidebook is designed to help navigate the various challenges with setting up, growing, and maintaining a Shared Interest Group (SIG). This resource offers strategies to guide SIG leaders through the various stages of a SIG’s lifecycle and shares best practices across key organizational functions (e.g., governance, finances, communications, events, membership). Utilize this resource to enhance the effectiveness, sustainability, and success of your organization.
This guide provides suggestions and best practices to support SIG leaders, covering the following key areas:
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SIG Self-assessment
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Priorities by Stage: Start-up, Growth, Mature
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SIG Roadmap Overview
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Key Concepts: Definitions and Best Practices
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Governance
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Events
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Community Resources
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General Best Practices
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Membership Models
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Communications Guide
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Public Relations Protocols
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Leadership Transition
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Fundraising and Sponsorship (monetary and in-kind)
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Tax Exemption
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Treasurer Guide and Compliance
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Phases of SIG Leadership Work Allocation, Resource Planning, and Collaboration Opportunities
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This resource was a collaborative effort led in 2024 by HAA-appointed Directors for SIG cohorts: Sajida Shroff EDM ’95; Joe Barretto AB ’97; Shirley Cardona AB ’06, MBA ’12; and Maryellen Gleason ALB ’84; with contributions from other SIG Directors.