Event Marketing Toolkit


Harvard This Week Marketing Newsletters

Each Sunday*, the HAA sends out the Harvard This Week newsletter to alumni telling them about Harvard events that are happening all around the world!


Clubs & SIGs are invited to submit event information via this online formWe ask that you submit events at the by the 15th of each month – however late submissions will be accepted. To be included, submissions must be received by 4:00 pm (ET) on the Tuesday before the coming send.


We strongly recommend you take advantage of this opportunity, especially if you do not currently have a club website to advertise your events on. If you have more than one submission, please submit them in order of priority (limit of 5 events per organization). As always, submissions are not guaranteed inclusion in the email and may be modified to comply with the email format and University policies.


Questions? Please feel free to reach out to your staff liaison!

*Please note: During summer months Harvard This Week will be sent out every other week.

Event Resources

The following materials were compiled and edited by the 2016-7 Events Initiative of the Harvard Alumni Association for use across the HAA.

The goal of the Events initiative was to create a roadmap designed to help volunteers think about events more intentionally and holistically, and make planning resources accessible across alumni groups. It was also to frame events as a jumping off point rather than an end in itself; to emphasize cultivating and stewarding new members and volunteers through targeted outreach and post-event follow up. To that end we have compiled the following documents:

1.     An event planning guide and timelinehaa-event-planning-timeline-guide

2.     A post-event survey tool that can be tailoredevents-inititiative-post-event-survey-question-suggestions

3.     Samples of event invites, save the date documents etc. sorted by type of eventsample-event-communications