Event Marketing Toolkit


Harvard This Week Newsletters

Harvard this Week is the HAA’s weekly event newsletter to the alumni community highlighting Harvard events that are happening all around the world! 


Clubs & SIGs are invited to submit event information via this online formThe following guidelines must be met for newsletter consideration: 

·    Your Club, SIG, or University organization may only submit up to 3 events per month
·    Events must be open to all University-wide alumni, not just your Club or SIG members
·    Event titles must be 70 characters or less
·    Submitted event pages must include time, location, and instructions to register or RSVP
·    This form is for HTW submissions only – if your Club or SIG is on AlumniMagnet th
ose events are automatically considered for inclusion. 

·    We encourage including programs that are of interest to the broad alumni community 
·    Deadline dates are noted on the 
form but late submissions must be received by 4:00 p.m. (ET) the Tuesday before the coming Sunday’s edition to be considered.

As always, submissions are not guaranteed inclusion in the email and may be modified to comply with the email format and University policies.

Questions? Please feel free to reach out to your staff liaison!

Event Resources

The following materials were compiled and edited by the 2016-7 Events Initiative of the Harvard Alumni Association for use across the HAA.

The goal of the Events initiative was to create a roadmap designed to help volunteers think about events more intentionally and holistically, and make planning resources accessible across alumni groups. It was also to frame events as a jumping off point rather than an end in itself; to emphasize cultivating and stewarding new members and volunteers through targeted outreach and post-event follow up. To that end we have compiled the following documents:

1.     An event planning guide and timelinehaa-event-planning-timeline-guide

2.     A post-event survey tool that can be tailoredevents-inititiative-post-event-survey-question-suggestions

3.     Samples of event invites, save the date documents etc. sorted by type of eventsample-event-communications